But you should be listening and making conscious choices so that you don't inadvertently fragment your audience. You can't always do it all, and the right balance isn't always easy or even possible to find. The challenge for recurring events will be making them navigable and awe-inspiring for new players while clearly articulating what is new or different for returning or established players. Perhaps new players will want your new map to be fully integrated into the storyline, while established players will want it to be particularly challenging or visually stunning. The competing needs of each segment are evident in the responses to big releases, such as the unveiling of a new area of a map, or recurring in-game events. You can't always do it all, but you should be listening and making conscious choices so that you don't inadvertently fragment your audience It's easy to run astray and focus only on the newly onboarded player, or long-term players, or only the players who are the most vocal in community forums. lapsed players who are returning after time awayĮnsure you understand the needs of each segment and, ideally, regularly release updates or new content that caters to each segment's needs.
Listen to all your player segments, not just the new or veteransĪs your community grows, it will start to form into three distinct segments: Star Stable recently celebrated its ten-year anniversary, and here's what we have learned about interacting with a community, and how these interactions can lead to the long-term growth of your business. They are a source of ideas, features, challenges and constant inspiration.
Your community is not just a collection of players - they are your brand, your permanent focus-group, your best ambassadors and most vocal critics. It's easy to just say: "Your customer is everything." But in the games industry it's more than a slogan. Instead of a riotous online backlash, we had fans in our hometown of Stockholm arrive at our offices in the middle of the night, bearing cinnamon buns and coffee, because they knew we were working hard to get everything back online. Instead of a riotous online backlash, we had fans arrive at our offices in the middle of the night, bearing cinnamon buns and coffee Millions of players who were in our MMORPG horse adventure game, Star Stable Online, were kicked out with no indication when they could get back on. Which also corrupted our backup database. In 2015, the team at Star Stable had what we would call a calamitous event for any gaming company.Ī power outage corrupted our player database.
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